Who we are

Mag To Mag is the international festival dedicated exclusively to niche magazines, organized by Frab's Magazines & More .

Frab's is the Italian company that deals with the selection and culture of niche magazines. Born in 2019 in Forlì with an online shop (frabsmagazines.com), today we have a shop in Forlì, we manage the magazine selection of the Roman gallery Contemporary Cluster and in February 2024 we inaugurated our Milanese store .

Frab's was born with the mission of creating independent magazine culture in a country like Italy still tied to the idea of ​​periodical publishing as mainstream magazines empty of meaning. In addition to sales, in fact, our activities in spreading the culture of independent magazines are multiple. We organize the How To Make a Magazine course, which trains aspiring and new editors on how to create a magazine, we disseminate magazine content every day through our social channels, we create reviews of the main magazines, we organize and participate in conferences and talks on the world of periodical publishing.

Frab's is a project conceived and created by me, Anna Frabotta , journalist and professor of fashion publishing, passionate about publishing since I was a child. After years spent in the editing of some territorial marketing magazines, I opened Frab's Magazines together with my partner Dario in 2019 with the precise intention of bringing to Italy the culture of the independent magazine that is much more widespread and developed in other European countries.

In these years of activity I have known and met an environment very rich in stimuli and people capable of creating true editorial masterpieces, from editors to authors and graphic designers. I toured fairs in Italy and abroad and understood the enormous communication potential that independent magazines bring with them.

What is often missing are the right contacts and knowledge on how to raise awareness, communicate and sell such delicate products as magazines, to allow them to continue their journey. So, I tried to create that event. Here is the Mag To Mag.