What is Mag To Mag

Mag To Mag is the event where the world of independent magazines connects. Talk, share, find new tools, new paths and possibilities, join forces and realize its beauty.

The zero edition responds to a great need: to collect the thousands of energies, ideas, turbulences that gravitate in this small niche of paper lovers and create new synergies, amplifying the sound of paper and the clean noise it can make.

Mag To Mag was created to exchange opinions and views, get to know each other, but above all to give the independent magazine sector practical and concrete tools to grow and become a reality that manages to go beyond its insecurities and divisions, overcoming the shell of its small niche.


The zero edition of Mag To Mag will be held on 6 and 7 May 2023 in Bologna at the Sala Borsa Library in Piazza del Nettuno . Access to market and main talk is free .
Free online registration for the events is recommended to be sure of having reserved your place and to grab some unique offers dedicated only to registered participants (link to the events HERE ). Only some training events are subject to registration fee.

What to expect from Mag To Mag:


- A focus on the European magazine market with international guests

- Public talks with leading guests from the world of independent publishing

- One-to-one comparisons with publishers, printers and distributors

- Market with a selection of the best Italian and European publishers

- The wonderful location of the Sala Borsa Library in the center of Bologna


- Training and ideas on how to sell magazines

- Training on printing and collaboration with printers

- Training on publishing distribution in Italy and Europe

- Meeting with other publishers and sector operators


- An opportunity to view the magazines before buying them

- A unique opportunity for B2B meetings directly with magazine publishers

- Sales management training

We wake up every day convinced that quality and care in things are the only way to make the world of culture grow in a healthy way. For this reason, all our guests are the result of a careful selection that we will apply in defining the event. There will be no open calls.

The main events and the market are completely free and open to the public.