Manifesto 2024 - Sentimental Intelligence

The engineer and futurist Paul Pallaghy predicts that 2028 could be the year of the technological singularity, that is, that moment in the evolution of civilization in which technological progress accelerates uncontrollably, going beyond what we are able to predict and understand, effectively surpassing us in the only field in which we have always had a clear advantage: that of intelligence. This idea, which both scares and excites us, leads us to ask ourselves a series of questions about a world that at the moment seems far, albeit not by much, from being populated by an artificial doppelganger of ours. There is no doubt that generative intelligence within everyone's reach is a phenomenon to be welcomed positively and in which we see wide margins of progress and infinite possibilities, but human activity, its ability to think, create and solve problems not only with rationality, but with empathy, emotions, perceptions and, above all, unpredictability, it cannot, at least in the short term, be replicated by any machine, which remains a tool at our service. This apparently banal concept, but the real complexity of which man has been wondering about since well before the advent of AI, is at the center of our festival and, before that, it is indirectly at the center of every magazine that we carefully guard and we disclose. A magazine is not only a tangible, material object, with a shape, a weight, a particular porosity to the touch and also a specific perfume, all characteristics which in themselves make each magazine different from the other, but it is also an object made of choices, passions, sleepless nights, discussions, creative teams that compare and dedicate skills, time and artistic drive to every single release. For this second edition of Mag to Mag we want to explore what is behind each editorial project, what makes it unique and extraordinarily human, but we will also explore hybridisations, the boundaries that are blurred, the boundaries that are consciously crossed, because we believe that the time is ripe to mix human and artificial which, after all, is nothing more than an extension of human nature. Here, therefore, next to a risograph laboratory, which restores the charm of craftsmanship to printing, you will find examples of magazines that do not physically exist because they are dematerialized in 3D experiences to be "lived" in the metaverse; between a workshop on paper types and one on bindings, there will be talks dedicated to experiments with images and words that can be carried out with AI; close to the story of real archives and compulsive collections, there will be those who will explain to us the ease with which, through tools like Chat Gpt, digital "archives" can be created in a few hours which would cost human intelligence weeks, if not months of effort. However, man remains at the centre, indeed one of his most complete cultural products remains: the magazine, for us the maximum expression of human activity and a perfect union of everything. Intelligence is and remains sentimental because perhaps this is precisely the last obstacle that separates us and AI, if only because feelings (and we don't mean in the romantic sense) are one of those things that, like "the sweetness of Dante's core, "it cannot be understood by anyone who does not feel it" and in a magazine feelings, like the pages that compose it, still carry weight.