Program 2024
SATURDAY 14
10.30am - 8.00pm MARKET AREA OPENING
11:00-18:00 WORKSHOP (SOLD OUT)
Mag To Mag Instant zine!
Production lab of the Instant zine of Mag To Mag. The zine that tells the story of the two days of the festival, printed in risograph.
With Natassa Pappa , founder of Desired Anthology and professor at the University of Athens
12:00 TALK
AI and magazines
Artificial Intelligence is pervading every aspect of human endeavor, and its impact on the creative industries is increasingly evident. How are advanced technologies influencing the creation of editorial content and the reading experience itself?
With Roberto Maria Clemente (Designer and Naba teacher), Davide Mottes (Art Director of Maize ), Pietro Minto (journalist)
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12:30 WORKSHOP
(Registration required, English language)
How to introduce yourself to advertisers
Innovative ways to create value for your sponsors
By KOPA The Art of Printing
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2:00 PM MASTERCLASS
(Paid admission, English language)
The magazine market:
an international analysis
What are the main trends in contemporary editorial design and the relevant topics? What are the success factors and critical points of a magazine and what are the future trends? How can independent magazines be economically sustainable?
With Jeremy Leslie , founder of MagCulture London
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2:00 PM WORKSHOP
(Paid entrance fee)
DIY (print) Club Sandwich
Do it yourself recipes for home printing techniques
Take an A4 sheet (29.7x21cm), fold it in half on the long side and you have an A5 (14.85x21cm). Now take another 3 and overlap them a bit as if you were making a sandwich, the ingredients of this sandwich will be the techniques that we will teach you to experiment with: hot stamping, transfer/solvent printing, stamp printing, lynocut printing, screen printing, collage, dynamo, holes / knurling
pins.
In perfect DIY (do it yourself) style, you will learn to use these techniques by mixing them together, to finally arrive at a small "sandwich book" of 16 pages with all the printing techniques.
Edited by Paolo Proserpio and Marta Biasi
Duration: 3 hours
MAX 20 PARTICIPANTS
16:00 TALK
The centrality of the human eye in editorial graphic design
Grafica Magazine: launch and presentation of the first issue
With Stefano Cipolla (Art Director of L'Espresso ), Marta Sironi (art historian) and Elisa Abbadessa (graphic designer and teacher).
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17:30 TALK
Where AI Doesn't Reach
A conversation between fashion, literature and philosophy to explore the relationships between taboos and language.
With Valentina Ardia , Head of Content at Linkiesta Etc , and Giuliana Matarrese , Fashion Editor at Large at Linkiesta Etc, Umberto Chiodi ( illustrator)
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18:30 TALK
When an Independent Magazine Goes Digital
An investigation into the relationship between paper and digital publishing starting from the nss case.
With and by the editorial staff by nss magazine
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19:30 DJ SET
DJ set curated by nss magazine
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SUNDAY 15
10.30am-7.30pm MARKET AREA OPENING
10.30-17.30 WORKSHOP (SOLD OUT)
Mag To Mag Instant zine!
Production lab of the Instant zine of Mag To Mag. The zine that tells the story of the two days of the festival, printed in risograph.
With Natassa Pappa , founder Desired Anthology and professor at the University of Athens
11:00 HOW TO MAKE
Independent training
Magazines are born in academia.
Presentation of the works of the students of IED Milan
With Olivia Spinelli , Head of Fashion School Ied Milano, and teachers Mirko de Propris , Michele Guazzone , Ruggero Asnago and Guia Rossi
SUBSCRIBE FOR FREE HERE
12:00 WORKSHOP
(Registration required, English language)
How to introduce yourself to advertisers
Innovative ways to create value for your sponsors
By KOPA The Art of Printing
SUBSCRIBE FOR FREE HERE
2:00 PM TALK
Plant Intelligence
Plants are the greatest designers. They have inhabited, created and designed the planet since time immemorial. Rethinking our position in the world and reconfiguring the design of our lives, drawing inspiration from plant intelligence, can be vital to imagine new design approaches that take into account all beings without distinction.
With Stella Saladino, author and researcher, and Caffo, author and teacher
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3:30 PM HOW TO MAKE
Mag Jam: How a magazine is born… about magazines
Presentation of the festival magazine, created by the students of the Rome University of Fine Art.
With Rufa professors Stefano Cipolla , Elisa Abbadessa , Guido Lombardo and the students who worked on the magazine
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16.00 WORKSHOP
(Paid entrance fee)
Resisting over time
Too often magazines are born and die within a few years, sometimes months.
But then how do you create a product that can resist and evolve over time? The writer Matteo B. Bianchi teaches us this
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17.00 TALK
Designing the Newspapers of Tomorrow
Combining different languages to increase the engagement power of newspapers across print, digital and new media.
With Cristian Rocca and Luca Sofri , respectively Directors of Linkiesta and Il Post , and Francesco Franchi , Art Director of Repubblica
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18.30 TALK
The importance of the magazine as a community
The social role of magazines and the places where you can find them.
With Jeremy Leslie , Founder MagCulture London , Saul Marcadent , IUAV researcher and curator, and Serena Scarpello , journalist and Head of Content Urbano Magazine
REGISTER FOR FREE HERE
