SATURDAY 14

10.30am - 8.00pm MARKET AREA OPENING

11:00-18:00 WORKSHOP (SOLD OUT)

Mag To Mag Instant zine!

Production workshop for Mag To Mag's Instant Zine. The zine that chronicles the two-day festival, printed in risograph.

With Natassa Pappa , founder of Desired Anthology and professor at the University of Athens

12:00 TALK

AI and magazine

Artificial Intelligence is pervading every aspect of human endeavor, and its impact on the creative industries is increasingly evident. How are advanced technologies impacting editorial content creation and the reading experience itself?

With Roberto Maria Clemente (Designer and Naba teacher), Davide Mottes (Art Director of Maize ), Pietro Minto (journalist)

12:30 WORKSHOP

(Registration required, English language)

How to introduce yourself to advertisers

Innovative ways to create value for your sponsors
By KOPA The Art of Printing

2:00 PM MASTERCLASS

(Paid admission, English language)

The magazine market:
an international analysis

What are the main trends in contemporary editorial design and the relevant topics? What are the success factors and critical issues for a magazine, and what are the future trends? How can independent magazines be economically sustainable?

With Jeremy Leslie , founder of MagCulture London

2:00 PM WORKSHOP

(Paid entrance fee)

DIY (print) Club Sandwich

Do-it-yourself recipes for homemade printing techniques
Take an A4 sheet (29.7x21cm), fold it in half along the long edge and you have an A5 sheet (14.85x21cm). Now take three more sheets and overlap them, as if you were making a sandwich. The ingredients of this sandwich will be the techniques we'll teach you to experiment with: hot stamping, transfer/solvent printing, stamp printing, lynocut printing, screen printing, collage, dynamo, punching/knurling.
pins.
In perfect DIY (do it yourself) style, you will learn to use these techniques by mixing them together, to finally arrive at a small 16-page "sandwich book" with all the printing techniques.

Edited by Paolo Proserpio and Marta Biasi
Duration: 3 hours
MAX 20 PARTICIPANTS

4:00 PM TALK

The centrality of the human eye in editorial graphic design

Grafica Magazine: launch and presentation of the first issue

With Stefano Cipolla (Art Director of L'Espresso ), Marta Sironi (art historian) and Elisa Abbadessa (graphic designer and teacher).

5:30 PM TALK

Where AI doesn't reach

A conversation between fashion, literature, and philosophy to explore the relationship between taboos and language.

With Valentina Ardia , Head of Content at Linkiesta Etc , and Giuliana Matarrese , Fashion Editor at Large at Linkiesta Etc, Umberto Chiodi ( illustrator)

6:30 PM TALK

When an independent magazine goes digital

An investigation into the relationship between print and digital publishing starting from the nss case.
Edited by the editorial staff by nss magazine with Walter D'Aprile (Editor in Chief nss), Andrea Rasoli (co-founder and publisher Vice Italia), Diego Valisi (L'Uomo Vogue and Milano Fashion Library), Maria Stanchieri (managing editor nss)

7:30 PM DJ SET

DJ set curated by nss magazine

Sunday 15th

10.30am-7.30pm MARKET AREA OPENING

10.30am-5.30pm WORKSHOP (SOLD OUT)

Mag To Mag Instant zine!

Production workshop for Mag To Mag's Instant Zine. The zine that chronicles the two-day festival, printed in risograph.

With Natassa Pappa , founder Desired Anthology and professor at the University of Athens

11:00 HOW TO MAKE

Independent Form/a/ction

Magazines are born in academia.
Presentation of the works of IED Milan students

With Olivia Spinelli , Head of Fashion School Ied Milano, and teachers Mirko de Propris , Michele Guazzone , Ruggero Asnago and Guia Rossi

12:00 WORKSHOP

(Registration required, English language)

How to introduce yourself to advertisers

Innovative ways to create value for your sponsors
Edited by KOPA The Art of Printing

2:00 PM TALK

Plant Intelligence

Plants are the greatest designers. They have always inhabited, created, and designed the planet. Rethinking our place in the world and reconfiguring the design of our lives, drawing inspiration from plant intelligence, can prove vital for imagining new design approaches that consider all beings without distinction.

With Stella Saladino, author and researcher

3:30 PM HOW TO MAKE

Mag Jam: How a magazine is born... about magazines

Presentation of the festival magazine, created by students of the Rome University of Fine Art.

With Rufa professors Stefano Cipolla , Elisa Abbadessa , Guido Lombardo and the students who worked on the magazine

4.00 PM MASTERCLASS

Resisting over time

Too often magazines are born and die within a few years, sometimes months.
But how do you create a product that can stand the test of time and evolve over time? Writer Matteo B. Bianchi teaches us.

(Duration 2 hours - free admission - max 20 participants)

5.00 pm TALK

Designing the newspapers of tomorrow

Combining different languages to increase the engagement power of newspapers across print, digital, and new media.

With Cristian Rocca and Luca Sofri , respectively Directors of Linkiesta and Il Post , and Francesco Franchi , Art Director of Repubblica

6.30 pm TALK

The importance of the magazine as a community

The social role of magazines and the places where you can find them.

With Jeremy Leslie , Founder MagCulture London , Saul Marcadent , IUAV researcher and curator, and Serena Scarpello , journalist and Head of Content Urbano Magazine