Orlando
Orlando : the first magazine in the world to be structured like an imaginary hotel .
On the ground floor we find food and beverages and gardening, on the first floor there is a library and exhibition hall where you can enjoy readings on contemporary artists, and so on.
Orlando is a haven of beauty and culture. It seeks to inspire curious and refined thinkers with ever-new and sophisticated stimuli. The imaginary hotel structure is a Boccaccian setting that is itself a story .
The reader can dynamically ascend and descend between the different floors of the Orlando Imaginary Hotel , starting with the ground floor, where the restaurant and garden are located, and thus be entertained by articles related to the world of food, unique restaurants, and artists connected to the world of nature and flowers. On the first floor, the reader will enter the library and exhibition hall, with articles on literature and contemporary art. Then, the reader can move on to the Rooms, immersing themselves in design and architecture, and then on to the winery and garage, where they can read articles on wine, art, and classic cars.
Guiding the reader throughout the magazine is Mr.O , a lobby boy who accompanies the reader along this particular editorial sequence .
The mantra running through the entire magazine is refinement and attention to detail, beautifully printed on heavy paper that lends structure and prestige to its contents.
