Orlando
Orlando : the first magazine in the world to be structured like an imaginary hotel .
On the ground floor we find food and beverage and gardening, on the first floor a library and exhibition hall where you can entertain yourself with readings on contemporary artists, and so on.
Orlando is a container of beauty and culture. It wants to inspire curious and refined thinkers with ever new and refined stimuli. The imaginary hotel structure is a Boccaccian frame that is itself a story .
The reader can dynamically go up and down the different floors of the Orlando imaginary Hotel , from the ground floor where the restaurant and garden are located and therefore entertain themselves with articles related to the world of food, unique restaurants and artists related to the world of nature and flowers. On the first floor instead the reader will enter the library and exhibition hall, with articles on literature, contemporary art... then the reader can move on to the Rooms and therefore immerse themselves in design and architecture, and go as far as the winery and the garage and read articles on wine and art and vintage cars.
Mr.O , a lobby boy who accompanies the reader throughout this particular editorial sequence , guides the reader throughout the magazine.
The mantra of the entire magazine is refinement and attention to detail, well printed on heavy paper that gives structure and prestige to its contents.
