Talk

SATURDAY, SEPTEMBER 13

10:30-20:00 MARKET AND EXHIBITION AREA OPENING HOURS

The market area, featuring over 80 independent magazine publishers from Italy and around the world, will be freely accessible after free registration on Eventbrite . Here, you can meet and get to know the publishers and purchase magazines.

12:00 TALK
Free admission - REGISTER HERE

Graphic design as a mirror of society

Edited by Grafica Magazine and Fedrigoni

Graphic designers aren't just visual designers: their work reflects and interprets the cultural, social, and psychological transformations of our time. This talk will discuss inclusive design, the impostor syndrome that accompanies many creative jobs, and the rehabilitation of failure as part of the process.
A discussion of how the profession requires, beyond technique, increasing attention to audience sensitivity and the well-being of those who create.
With Stefano Cipolla , founder and director of Grafica Magazine and art director of L'Espresso ; Sara Fabbri , art director of Linus and the Moleste collective; Elisa Abbadessa , deputy director of Grafica Magazine and graphics editor of L'Espresso ; and a representative of Fedrigoni .

2:30 PM MASTERCLASS
Free admission - REGISTER HERE

Aesthetics of poverty: ugly design, dirty printing, broken graphics. Reevaluating error as a form of visual activism.

Who decides what is legible, curated, and professional? In his Masterclass, Francesco Ciaponi will discuss the "refusal of beauty," offering examples of underground graphics that challenge the dominant aesthetic order, the aesthetics of scarcity as a political language, and beauty as a tool of control.

With Francesco Ciaponi , author, founder of Edizioni Dal Frisco and teacher at the Brera Academy and Modartech

4:00 PM TALK
Free admission - REGISTER HERE

Urban Sets: Communication Strategies for Design, Fashion, and Publishing

By The Good Life magazine
 Milan is the city of design and communication. Among skyscrapers, hallways, and authentic bars, it has become the ideal setting for narrating design in all its forms. But how will this phenomenon evolve?
With Federica Sala , EIC The Good Life Italia, and Paolo Ferrarini , journalist and founder of Parola Progetto

5:30 PM TALK
Free admission - REGISTER HERE

Teaching publishing

The relationship between publishing practices and teaching is the focus of a panel discussion featuring a series of projects conceived and produced within the university setting. The focus on printed magazines, DIY practices, and the circulation of fashion images connects design and theoretical-critical perspectives.
With Giorgio Calace , art director, Saul Marcadent , researcher at Iuav University of Venice and curator, and Laura Durigon , Chiara Farronato , Davide Lo Presti , Giulio Mazzoni , recent graduates and students at Iuav University of Venice.

6:30 PM TALK
Free admission - REGISTER HERE

Impresa Rivista. Business periodicals, between past and future.

Combining editorial graphics, visual memory, and design culture, we rediscover the cultural role of businesses and corporate magazines from the 1940s to today, with an eye to the future.
With the exhibition curators Francesco E. Guida (AIAP CDPG), Cecilia Bianchini and Giovanni Cavalleri (Paper Paper Studio)


Sunday, September 14

10:30-19:30 MARKET AND EXHIBITION AREA OPENING HOURS

12:00 TALK
Free admission - REGISTER HERE

Pop Culture Explained by Rivista Studio

How to build a successful publishing ecosystem that challenges conventions and tells the story of contemporary times .
 Edited by Valentina Ardia , editor in chief, and Cristiano De Majo , executive director of Rivista Studio. 

3.00 pm TALK
Free admission - REGISTER HERE

Between music and cinema, how Next Gen talents interpret fashion

4.00 pm TALK
Free admission - REGISTER HERE

Aberrations

Two publishing worlds intersect and transform: on the one hand, a museum that chooses the language and format of the magazine, giving life to Mudec United , an editorial project that brings the stories, ideas, and research of Milan's Museum of Cultures beyond its walls. On the other, a magazine born to be "tactile," like FMR , which opens up to digital, exploring new ways of enjoying it while maintaining its visual and sensorial identity intact.
With Edoardo Pepino , Director of the Labirinto della Masone and custodian and promoter of the FMR legacy, Carlo Antonelli , Editorial Director of Mudec United, Valerio Tamagnini , founder of Studio Blanco.

5.00 pm PROJECTIONS
Free admission - REGISTER HERE

Screening of the documentary Vice Is Broke

By MUBI
 Chef, author, and host Eddie Huang traces the meteoric rise and fall of Vice Media: from a disorganized alt-punk fanzine in 1990s Montreal to a $5.7 billion global media empire. Along the way, he meets key figures to reveal how the power of the indie-era blight shined and fell.
Directed by Eddie Huang
Country United States
Duration 101'
Trailer > HERE